“I lead with focused, mission-oriented messaging that brands are proud of. ”
SELECTED WORK FROM MY PORTFOLIO
I’ve helped a wide range of companies and brands sharpen their messaging, create intentional marketing strategy, and stay aligned with their mission and their audience.
01
Divii for Couples
I led content, design, and marketing strategy for Divii for Couples, a direct-to-consumer (DTC) legal tech product, shaping how the brand communicated with its audience across editorial, web, social, and print. I acted as a marketing lead, as well as an editor, copywriter, and content strategist. I worked with Divii for Couples during their pre-launch and official DTC product launch to the public.
Copywriting & Editorial
I edited and consolidated a library of 120+ Knowledge Base articles into a clear, unified resource. I also edited and contributed to 30+ long-form blogs and articles, and wrote copy for numerous web pages, social media posts, aligning tone and messaging with the broader content strategy.
Content Strategy
I developed the marketing, content, and social media strategy, ensuring editorial, web, and print work spoke with one consistent voice. I created content calendars and managed scheduling, and built an SEO content architecture using a pillar-cluster model with internal linking to drive long-term organic growth.
Design & Production
I supported website and webpage design, along with social media posts and PDF downloads, and created editorial layouts for articles, blogs, and web pages. I was in charge of overseeing any website updates and responsive page design.
02
Divii for Lawyers
I led content, design, and marketing strategy for Divii for Lawyers, a B2B legal tech product serving legal professionals, shaping how the brand communicated across editorial, web, and print. I acted as a marketing lead, as well as an editor, writer, and content strategist. I worked with Divii for Lawyers during their launch and official launch period.
Copywriting & Editorial
I edited and contributed to a wide range of long-form articles and blogs written for a legal professional audience, along with copy for numerous web pages. I also wrote and edited print marketing materials, including trade show materials and client-facing handouts, maintaining a consistent brand voice and tone across every format.
Content Strategy
I developed the marketing, content, and social media strategy for the platform, adapting tone and messaging for a legal professional audience while ensuring editorial, web, and print work spoke with one consistent voice. I built out content calendars and an SEO content architecture to support long-term visibility and growth.
Design & Production
I supported website and page design, along with trade show and marketing materials including banners, pamphlets, and postcards. I produced a product demo video from concept through final cut. And I was in charge of design for editorial layouts, as well as social media posts and mail marketing materials.
03
The Data Storytellers
I served as creative advisor, copywriter, and creative strategist for a B2B company that leads a community of enterprise data and AI leaders. I helped shape their written content, creative strategy, and web presence. For their most recent re-launch I acted as an editor as well as a copy and creative advisor.
Copywriting & Editorial
I wrote articles, playbooks, social media posts, short-form guides, and copy for all webpages for their initial website. For their most recent re-launch, I acted as editor and copywriting advisor, guiding tone and messaging for their new website.
Content Strategy
I consulted on creative and social strategy, along with long-term growth options, helping shape the direction of their content beyond individual pieces.
Design & Production
I designed their website in 2023, along with social media posts, PDF handouts, and other marketing materials.
"Jenna was great and easy to work with, with a unique talent to crafting stories with compelling, aesthetic language. Loved our project together!"
— Laszlo Musci, The Data Storytellers
04
Victoria Mediation
I edited web content and wrote articles with SEO strategy in mind, focusing on search intent and keyword targeting to drive long-term organic performance. The first article I wrote for this project still ranks in the top three search results for its target query, and appears in Google's AI Overview.
05
Ana Goehner
I acted as the full designer and copywriter for her initial website launch. I also served as the ongoing editor for newsletters, articles, ebooks, and marketing materials.
"Have you loved someone’s writing so much that you want to write just like them? That’s what Jenna’s writing means to me. I found her through a mutual friend and started following her posts on LinkedIn. I fell in love with her writing style right away.
I hired her editing services, and I was amazed at the results! She respects you and your thoughts as a writer. She helped me improve my writing and ideas tremendously. My latest project with her was my website copy. WOW! It was beyond my expectations. I finally have a professional website with copy that convert visitors into clients. Jenna's work and quality are top-notch! She is a joy to work with and goes above and beyond every time. I hope we can collaborate again soon. You won't be disappointed with your results. I recommend her services to anyone. Hire her!"
— Ana Goehner, Career Strategist & Speaker
01
Career Bloom
I wrote blog articles, newsletters, and social media posts, while also coaching on long-term content writing skills.
The content I wrote contributed to a 118% growth in email list subscribers and grew a LinkedIn newsletter from 0 to 1,746 subscribers in 3 months. Through coaching, I helped drive 12% follower growth, 29% growth in post engagement, 48% growth in profile views, and 50% growth in client acquisition over the same period.
"There are just not enough words to describe the amazing writer and person Jenna is. She has been writing the blog and newsletter for my company and goes above and beyond every month. Her content writing was key to growing my email list by 118% and my LinkedIn newsletter from 0 to 1746 subscribers over the last 3 months.
She is also a brilliant content and writing coach. She has coached and inspired me to write from the heart and connect with my readers. Thanks to her help, I’ve had 12% growth in followers, 29% growth in post engagement, 48% growth in profile views, and 50% growth in clients over the last 3 months. It’s without hesitation that I recommend Jenna if you are looking for the best writing coach or content writer!"
— Theresa White, Founder of Career Bloom