Marketing Insights

What is copywriting? And is all content a form of copywriting? Many people confuse copywriting with all forms of good, engaging content which, of course, is not accurate. Others assume it's simply about attention-grabbing words, hooks, and headlines. While those are forms of copywriting, there's much more to it.  Put simply, copywriting is the words or text that incite or persuade a reader (or viewer) to take action. This can be the words  leading up to  a call-to-action (CTA

Camera work is the perfect analogy for writing. Your angle, your focus, your edits, stand between you and keeping your reader engaged....

It begins with finding your voice. Let’s be honest.  There’s a lot of content out there that makes our eyes glaze over by the end of...